German Inostroza

Hi, I am German Inostroza, Hospitality & Tourism professional. Senior Sales & Marketing Manager at Hard Rock Cafe International in Barcelona. I have traveled over 60 countries & I have lived in another 4. Loving Premium & Luxury Services. A Traveler, Blogger & Networker. Welcome 2 Barcelona & Rock on!

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I am a dynamic and pro-active international professional with extensive experience in Marketing, Operations, Negotiations, Costumer Relations Management, Team management, Hospitality, Luxury Services, Networking, Social Media and Sales. Career opportunities and my passion for travel have allowed me to experience diverse cultures in more than 55 countries and develop a deep understanding of the International markets in Marketing, Costumer Service, Business Development, Luxury & Lifestyle. As a multilingual in Spanish and English, I have excelled & combined perfectly my educational, professional and personal experiences while living in the United States, Latin America & Europe. Working with & for people from over 100 different nations has made me an adaptable & cosmopolitan professional and an excellent communicator. Actively participating in social networks such as LinkedIn, ASmallWorld, Luxury Society, ELEQT, Wordpress, Elixio, Pinterest, Empire Avenue and Twitter which has allowed me to create a network of important contacts at the professional level around the world.

Senior Sales & Marketing Manager at Hard Rock Cafe International

February 2013 - Present | Barcelona

First step: Starting February 2013 a MIT Program: A 6-week professional unique and qualified specialization. Including theoretical and practical training of Management, Administration and Operations in Hospitality for Hard Rock in Europe (Munich - Germany & Madrid - Spain) and America (New York - The United States) Second Step. Starting April 2013: •Head of Sales & Marketing department of Hard Rock Cafe Barcelona composed of a successful team of professionals of Sales & Marketing Managers and Coordinators. •Direct Cafe Sales & Marketing efforts to ensure that the business is financially successful and that it represents our brand identity. •Developing and implementing innovative sales and marketing concepts to grow the business and increase sales. •Consistently identify opportunities to increase Hard Rock Barcelona’s event portfolio & venue offering to target new markets. •Oversee all branding of Hard Rock Barcelona, web development, online awareness & advertising, e -flyers, trade shows, social networking, print & online brochures. •Manage and create yearly Marketing Budget, Executive Summary and Analysis Document. •Manage Events in restaurant and oversee all aspects from beginning to end.

Interim Manager & Blogger at Private Advisors Deluxe

March 2008 - Present | Barcelona

Representing Companies and providing independent services within Barcelona and Santiago de Chile such as: -Managing the ongoing relationship with clients (B2B & B2C) -Acting as an interface between the company and the potential client -Presenting projects to senior management -Dealing with crisis management & Negotiations -KPI orientation, ability to identify different KPI. Business Plan Analysis. -Trainings & Motivation Teams -Sales analysis, budget and pricing strategy -Participation in National and International Fairs & Workshops representing Companies. -Offering lifestyle and concierge services to private and corporate clients.

Commercial & Events Manager at Alegra Barcelona

January 2012 - February 2013 | Barcelona

* Head of Commercial Department * Responsible for the Business Plan (Commercial Area) * Client Portfolio Management (B2B). Directly related to tour operators, travel agencies, DMCs, Business and Professional Groups, Public Organizations, Social Clubs, etc. * Negotiating and closing agreements, monitoring of product/service, analysis of customer satisfaction. * Identification and measurement of KPI´s * Support and assistance to the Marketing and Public Relations Director * Responsible for communication through social networks like Facebook, Twitter, Pinterest, FourSquare. * Responsible for all English communication and traslations.

Product & Reservations Manager at Amarante LVA

September 2010 - April 2011

• Manage the conceptualization, website, sales, services and attraction of new products for Amarante LVA. • Reservation Management / Updating and revision of schedules and availability of the properties with the owners. • Conduct market research (through scheduled visits and Internet tools) to analyze and define the requirements demanded by the market in order to offer new products and adapt existing ones. • Coordination and management of a team in charge of the cleaning and maintenance of the properties. • Control and monitoring of standards of services offered • Lifestyle Advisor

Marketing & Account Manager at Grup Soteras

March 2009 - September 2010

• Responsible for maintenance of accounts, preparation of commercial offers, monitoring, assessment, reporting and loyalty program (B2B & B2C). • Managing CRM, database of costumers and contacts • Negotiation of contracts with companies and groups • Design, implementation strategies and marketing plans. • Analysis and a deep study of Hotel Groups like WORLDHOTELS, HOTUSA, KEYTEL, UTELL, etc. • Development of new sales channels using 2.0 tools. • Responsible for graphic design and advertising. • Participation in National and International Exhibitions (ITB, FITUR, EIBTM)

Assistant Sales Manager at Royal Caribbean International

May 2006 - August 2008

• Promotes, explains and sells shore excursion tours and packages to guests. Analysis and creation of sales reports to Miami office. Updating CRM in a daily basis. • Port Lectures to the guests. Education and training of my team on board, ensuring the standard of services offered by the company to its customers. • Completion of contracts with TTOO • Travelling around different port to audit a viverse quatity of excursions. • Assists in reviewing with tour operators the quality issues and cruise comments. Dispatching of all tours & responsible for settlements of accounts with TTOO. • Prepares tour schedule prior to each cruise.

Lounge Manager - Lifestyle Advisor at Royal Caribbean International

March 2003 - May 2006

• Managing an exclusive lounge for VIP guests. • Responsible and managing the service to 26 exclusive suites. • Coordination-supervisor of all teams involved in the service of suites. • Updating CRM on a daily basis. • Design custom tours and activities for guests at each port as required, being in direct contact with tour operators. • Offering Lifestyle and Concierge services to private and corporate clients. .

Professor of Marketing & Economy in Tourism at Instituto Laplace

March 2002 - March 2003

Teaching 1st and 2nd year students the basics in Marketing and Economy for the Hospitality Industry.

Operations Manager at Inversiones Gastronomicas GMR S.A.

September 2001 - March 2003

• Directly responsible for a team of 35 people ( Waiters, Assistant Waiters, Cleaners, Barmans) • Sales analysis, budget and pricing strategy (engineering menu). Responsible for recruitment and training of the team. • Development of new projects for our clients. "Experience Cuerovaca" (Scotch / Cigar Lounge, development of a new VIP lounge, Steak Club, control supply).

Restaurant Manager at Valle Nevado

March 2001 - September 2001

Supervising and developing the service in one of 5 restaurants located on the resort. Recreated the dinner menu and atmosphere which increased business 10 times from the previous season. Also working as “Tres Puntas’ main Customer Service Representative.

UNITED NATIONS CULTURAL AMBASSADOR at Walt Disney World

August 1999 - July 2000

International representative for Walt Disney World (Epcot center) and educating the attendees on Chilean life. Representing the country by hosting the Chilean Exhibit at Millennium Village in Epcot Center. Part of the first team at the Millennium Celebration.

INSA Business School

2010 – 2011

Master

Concentration: Revenue Management

ESERP Business School, Barcelona

2009 – 2010

Master

Concentration: Marketing | Luxury Management

Universidad Camilo Jose Cela

2008 – 2010

International MBA

Concentration: Sales & Marketing

Universidad Tecnologica de Chile (INACAP)

1997 – 2001

BBA in Hotels & Restaurants

Concentration: Hospitality Management, F&B Management

Universidad de Concepcion

1993 – 1996

Business & Administration

Concentration: Administration, Accounting

Ski, Rugny, Cinema, Theater, Traveling,